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Tuesday, November 25, 2014

Google 360 Business View - Get A Quote

Get a Quote - Virtual 360 Tour 

We'll get back with you within 24 hours. Please fill out as much as you can below. Don't worry, nothing is set in stone.

What Information Will We Need About Your Business?

1. Type of business:

  • Restaurant
  • Salon / Spa
  • Gym / Fitness Center
  • Dealership
  • Retail / Shop
  • Dentist / Doctor Office
  • Event Space
  • Large Venue
  • Other

2. Size:

  • Small (1,000 square feet or less)
  • Medium (1,001 - 2,500 square feet)
  • Large (2,501 or more square feet)

3. Business Address:

  • Address
  • Address Line 2
  • City
  • State / Province / Region
  • Postal / Zip Code
  • Country

4. Floors:

How many floors is your business?

  • 1
  • 2
  • 3+

5. Multiple Locations:

Do you have more than 1 location interested in a 360-tour?

  • Yes
  • No
  • Comments or Instructions
  • Anything we need to know?

6. Your Info:

  • Your Name
  • Your Email
  • Your Phone

7. Submit - Via Email to info@vustudios.com




Why Choose Vu Studios 360-V-TOURS ?
Only a Google certified "Trusted Photographer" such as Kathrin Axer of Vu Studios 360-V-TOURS can provide this level of service. Kathrin has won major awards for both her real estate virtual tour productions and publishing her still photography. She brings both sets of skill into play when creating the most effective experiential media for you. Especially valuable is our ability to produce both a Google Virtual Tour and a more advanced Website tour for you and persuasive still photography. This maximizes your search visibility and interaction and the effectiveness of your marketing message once people get to your site.
For a free consultation and estimate please call Ron at (239) 228-9300 or
email Ron Abboud

1. How can Google 360 Virtual Tours/Business Photos help my business?
When potential customers search for your business by name on Google, they will see the images displayed directly on the search results page. These panoramic images will also be published on Google+ Local pages, Google Maps and other Google properties and give customers a better sense of the layout, decor and beauty of your business interior. Using easy-to-use html snippets or Maps APIs, you can also link to these images from your own business website, attracting potential customers who visit your website.

2. What will the Trusted Photographer or Agency Photographer do that I can’t do myself?
Trusted Photographers and photographers from Trusted Agencies are trained to take high quality photos of building interiors, accommodating for common challenges such as low lighting and tight spaces. The photographers are also certified to take pictures using fisheye lenses and rotating camera turrets (mounted on tripods) that, once uploaded to Google’s processing pipelines by photographers, will be transformed into 360-degree panoramic imagery and a walk through of your business. Once photographers upload the pictures from their cameras, Google’s processing pipelines use sophisticated image stitching, HDR, image matching and other technologies to produce these panoramic walkthroughs.

3. Why are businesses being photographed and how can I see the pictures? 
Google Trusted Photographers and photographers from Trusted Agencies are taking high-quality still photographs that will be stitched into 360-degree views using panoramic camera technology. These Trusted Photographers are independent contractors who have been trained and certified by Google to produce high quality panoramic images. As a business owner, you can also upload your own photographs to Google+ Local by signing into Google+ Local. You’ll be able to see the photos and 360-degree panoramic imagery directly on Google search results and on your Google+ Local page.

4. Do I own the photographs taken by a Trusted Photographer or Trusted Agency photographer?
Yes, you will own the photos taken by Trusted Photographers or Trusted Agency photographers once you have paid for this service and the shoot is completed. Keep in mind that by signing the agreement, provided by the Trusted Photographer or Trusted Agency, you will also license the use of the photos to Google who will publish the imagery.

Google 360 Business View - Get A Quote
What is Google Business View? FAQ & PRICING - Naples Virtual Tours

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posted by Ron Abboud at 2:07 AM 2 comments

Friday, September 19, 2014

Google 360 Business View FAQ & PRICING

FAQ - PRICING - What is Google Business View?

What Is Google Business View?
A Google Business Photo shoot consists of two parts: A virtual tour walkthrough using Google Street View technology and still photos of your business. Your Virtual Tour and Photos will appear in Google Search, on Google Maps and on your Google+ Places (Local Business) Page. This is just like Google Street View – but for the inside of your Business. It gives internet users a 360-degree virtual walkthrough allowing you to showcase all the details of your business. Sort of "try before you buy" that customers love. The service is perfect for restaurants, retail shops, automobile dealerships, doctors, dentists, lawyers, gyms, salons, and more.
You can embed the Virtual Tour on your website just as you would a Google Map. However, you may want to take advantage of a more advanced website tour which can add sound, text, interactive elements and much more to create an even more immersive, persuasive experience. A website tour can also feature people whereas a Google tour shouldn't. Any faces must be blurred and in still photos even partial faces aren't allowed nor is blurring of faces. So, no people at all or only the backs of heads.

What is SEO and How Does Google Business View Affect It?
SEO stands for Search Engine Optimization -- optimizing a website to improve its ranking on search engines. The higher your site appears in search results the more likely people are to click through to the site itself. Our website tours have a significant impact on search ranking. Google tours don't. But Google virtual tours can significantly increase the click-through rates from the search results to a website.
However, Google also has Local Search Results which draw from its Google+ Local (Business) listings. These appear above regular search results. Search for "Chinese restaurants in Naples" and you get a selection of results in the thumbnail bar at the top of the page. Search for "Dentists in Naples" and you get a list below the paid results on the left and a map on the right. Here Google Virtual Tours can influence ranking.

How Much Does a Photo Shoot Cost?
The cost of the shoot depends on the size of your business but generally ranges between $350 and $1,500. Each location can have anywhere from 1-40 panorama locations or "spins", sometimes even more. Each spin can be a maximum of about 15 feet apart. $350 covers 1-2 panoramas inside of your business, and roughly 10 detail or feature still photos. From there the pricing goes up depending on:
The Number of Panoramas (Spins)
Number and Special Requirements of Still Photos
Business Floor Plan
Special Marketing Requests
Each photo shoot location will be quoted before the shoot is scheduled. The fee is collected at the time of the shoot. The business owner or decision maker will need to sign a standard release form.

Are There Any Additional or Future Costs?
The cost is one time, nothing additional. The business owner gets full access to and use of the photos and virtual tour. The tour can be embedded on your website, Facebook or blog. If for some reason you would like any of the photos or virtual tour removed from your business listing, it can be done by you. If you would like an updated shoot to reflect seasonal changes, new features, a remodeling or whatever it can be arranged as an additional shoot at a discount.

Google vs Website Tour -- Which is Better?
Google and Website virtual tours both have advantages. For many businesses using both is actually best. We will help you determine which one is better for you, or both, and how to allocate budget to best meet your needs.
Relative Strengths:

GOOGLE:

  1. ONLY Google Virtual Tours and Photos appear right in Google search results, on Google Maps and as part of Google+ Local pages. This produces better results throughout Google.
  2. Price: Google's automation and volume keep costs remarkably low.
  3. Improved Google Local Results Ranking.
  4. Improved Click-Through Rates from search results to your website.
  5. A mobile version that plays on any iOS, Android or Windows mobile device, although without full up & down viewing and some image distortion.
  6. See everything. A Google tour usually includes far more 360 steps, more closely placed, giving visitors the chance to look more closely at what is on the walls, hangers and shelves. Especially good for retail stores. Like walking through yourself.
  7. No website? No problem. Google Business View and Virtual Tours are hosted by Google and get results even if your business has no website. Your Google+ Local Page to some degree fills in for a regular website.
  8. The best option if your website doesn't allow virtual tours. This is especially true of franchise sites, many canned or template sites or if you just don't want the programing challenge.

vs

WEBSITE:

PEOPLE! Website tours can feature people and their unblurred faces.
Native SEO improvements on all search engines.
Enhancements greatly improving effectiveness:
  • Background sound or music
  • Voice over narrator
  • Automated cinematic motion
  • Animated elements within images
  • Thumbnail navigation to move rapidly from one location to another especially over long distances.
  • Floor plans
  • Descriptive text, captions and titles
  • Hotspots in images to trigger events
Superior Quality:
  • No distortions, broken lines misaligned parts or ghosted elements that have moved between shots
  • Clean bottom of the image (no blurred tripod)
  • Retouching possible to fix or enhance the image.
Real 360x180 viewing on mobile devices. Look all the way up and down without distortion. Works on all iOS devices and most Android and Windows devices but not all, especially if older.
Share more of your story. Include voice over, pop-up text, even titles to tell visitors what they are looking at and why it is important adds significantly.

If enough of your message is conveyed with the Google tour remember that you can embed it in your web page. That improves your website effectiveness but has minimal if any effect on search engine results anywhere. Effectively, only content hosted on your website improves your site's organic SEO ranking in all search engines. Of course, Google tours and photos still produce better results throughout Google, including in local searches.


Why Choose Vu Studios 360-V-TOURS ?
Only a Google certified "Trusted Photographer" such as Kathrin Axer of Vu Studios 360-V-TOURS can provide this level of service. Kathrin has won major awards for both her real estate virtual tour productions and publishing her still photography. She brings both sets of skill into play when creating the most effective experiential media for you. Especially valuable is our ability to produce both a Google Virtual Tour and a more advanced Website tour for you and persuasive still photography. This maximizes your search visibility and interaction and the effectiveness of your marketing message once people get to your site.
For a free consultation and estimate please call Ron at (239) 228-9300 or email Ron Abboud

Extended FAQ from Google http://maps.google.com/maps/about/partners/businessview/

Other Articles Of Interest:
Google 360 Business View Introduction
Google 360 Business View FAQ & PRICING
Google 360 Business View Learn More





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posted by Ron Abboud at 4:25 AM 0 comments

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